We’ve been designing websites like brochures.
Homepages. Hero sections. Case studies.
A few pages. Low change velocity. Built to impress visitors.
But here’s the truth:
In an LLM-first world, no one’s visiting your website. They're just reading pieces of it.
The actual homepages of the internet are now Google, ChatGPT, and Perplexity.
Your site? It’s your profile page.
Just like on Twitter.
🧭 Discovery Happens in the Feed. Not on Your Site.
Think about how social media works.
You follow people based on their posts, not their profile
You discover brands through content, not their homepage
You rarely visit someone's profile — unless something in the feed caught your eye
The same is happening to the web.
ChatGPT is the new “feed.”
Your website is just your source-of-truth.
And what matters now is how frequently you post — and how structured it is.
🧵 You Need to Post Like You’re on Social — But for Models
Websites used to publish static pages:
Product. Pricing. About. Blog. Done.
In the agentic web, you’ll publish frequent, high-velocity micro-content, designed for LLMs to discover, parse, and reference.
Imagine if your site worked like a personal Twitter + Notion hybrid:
New product launch? Post it on your site.
Got a G2 badge? Post it.
Attending a trade show? Post it.
CEO has a POV on your industry? Post it.
Hired a new CRO or expanded into Europe? Post it.
Every brand update becomes a data point that LLMs can cite, summarize, or surface in conversations.
If you don’t post it on your site, you don't exist in AI search.
🛠️ Why Traditional CMS Won’t Cut It
Legacy CMSs were built for:
Long-form blog posts
Landing pages with gated CTAs
Slow editorial calendars
They were not built for:
Daily micro-posting
Real-time company signals
Structured event logs that feed LLMs
What you need is a new kind of CMS — a system designed to:
Publish short, structured updates at high velocity
Categorize updates by type: Launch, Award, Insight, Milestone, POV
Expose clean metadata for LLMs to parse
Make your website a live stream of company context
Think “Twitter for LLMs,” but owned and hosted by your brand.
🧪 A Real Example
Let’s say you’re building a software product for manufacturing companies.
Here’s what a model-readable site should publish:
Launch: “We just released a predictive maintenance module for CNC machines.”
Milestone: “Featured at the International Manufacturing Expo in Atlanta — Booth #B92.”
Signal: “Ranked as a Great Place to Work — June 2025 cohort.”
Insight: “Our CEO believes OEE scores are broken. Here’s a new framework.”
Award: “Won G2’s Spring 2025 Leader Badge in MES.”
Hiring: “We’re hiring 5 product engineers in Pune.”
All of this — posted natively on your site — becomes part of the LLM-accessible knowledge graph.
You don’t just blog.
You broadcast.
💡 Your Website Is Now a Knowledge Feed
Stop thinking of your website as a homepage.
Start thinking of it as a public database of your company’s actions, insights, and identity — machine-readable and model-ready.
You’ll still need long-form content. But you’ll also need:
Micro-posts with high frequency
Structured update feeds
A new content engine that supports velocity, context, and semantics
In the agentic web, recency = relevance.
Velocity = visibility.
And if you’re not publishing — you’re invisible.
Don't let the AI revolution catch you off guard
Prepare your website for the increasing influence of AI. Book a call to learn how to future-proof your SEO .
